
Hi there,
I'm Jess.
About Me
I'm a marketer, designer, problem-solver, dog mom, and proud mom to two amazing kids. My family keeps me busy, my dogs keep me entertained, and both are a constant reminder that life is all about balancing creativity, chaos, and finding joy in the little things.
For the past five years, I've worked in the marketing industry, primarily within the optical field, helping independent optometrists, optical laboratories, and growing businesses strengthen their brands and connect with their customers. Throughout my career, I've led projects ranging from email marketing campaigns and direct mail strategies to complete rebrands, graphic design, website development, and content creation.
In addition to my marketing background, I also manage a growing e-commerce business where I focus on SEO, Google Ads, website design, and ongoing site optimization. Working on both the service and e-commerce sides of marketing has given me a unique perspective on what it really takes to generate leads, increase visibility, and drive results.
My favorite part of marketing is taking someone's vision and turning it into something real. Whether that's a new website, a fresh brand identity, a marketing campaign, or a long-term growth strategy, I love helping businesses bring their ideas to life in a way that feels authentic and delivers measurable results.
When you work with me, you're not getting passed around between departments or handed off to account managers. You're working directly with the person creating the strategy, designing the assets, building the website, and cheering for your success every step of the way.
Because sometimes, the best solution is simple: Just Let Jess do it.


My Services
Web Design & Development
Featured Project: SeaVision USA
I led the complete redesign and redevelopment of the SeaVision USA e-commerce website. The goal was to modernize the user experience, improve navigation, strengthen SEO foundations, and better communicate the company's unique prescription dive mask offering. The result was a faster, more user-friendly website designed to support long-term organic growth and increase online conversions.
Before

After

Graphic Design & Marketing Materials
Featured Project: Local Optometry Promotion
Designed custom window clings, exterior signage, and promotional graphics for a local optometry practice's new patient campaign. The goal was to create eye-catching marketing materials that increased visibility, reinforced the practice's brand, and helped attract new patients.

