MARKETING THAT HELPS
EYE CARE PRACTICES GROW.
You take care of your patients.
Just Let Jess handle the marketing.
I help independent optometrists, opticians, optical practices, and other eye care professionals strengthen their online presence, connect with more patients, and market their services consistently, without hiring a full-time marketing employee or explaining the optical industry to a generalist agency.
Finally, a Marketer Who Understands Eye Care
You should not have to explain the difference between an eye exam and a vision screening—or spend half of every marketing meeting defining myopia management, progressive lenses, specialty contacts, dry eye services, or optical sales. I have spent years working within the optical industry and creating marketing for eye care professionals, optical laboratories, vision products, and an optical e-commerce business. That industry experience allows me to understand your services, your patients, and the unique challenges of marketing an independent practice. Whether you need a modern website, stronger visibility on Google, better patient communication, or someone to finally keep your marketing moving, you will work directly with the person developing the strategy and creating the work. No account-manager shuffle. No generic healthcare templates. No starting from square one.
EYE CARE MARKETING SERVICES
Your practice does not need more disconnected marketing tasks. It needs clear, consistent marketing that supports your goals.
WEBSITE DESIGN
Your website should do more than look professional. It should help patients understand your services, trust your practice, and take the next step toward scheduling an appointment.
WEBSITE SERVICES MAY INCLUDE:
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New website design
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Existing website refreshes
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Service-page development
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Website copywriting
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Search engine optimization foundations
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Mobile optimization
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Ongoing website maintenance
SEO & GOOGLE VISIBILITY
When someone searches for an eye doctor, optical shop, dry eye specialist, or myopia management provider in your area, your practice should have a meaningful opportunity to appear.
SEO SERVICES MAY INCLUDE:
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Local keyword research
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Website page optimization
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Google Business Profile support
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Location and service-page content
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Blog strategy and writing
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Metadata and heading optimization
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Internal linking
SOCIAL MEDIA
Social media should help your practice stay visible and build familiarity, not become another unfinished task sitting on someone’s desk.
SOCIAL MEDIA SUPPORT MAY INCLUDE:
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Monthly content planning
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Branded social graphics
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Educational patient content
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Promotional campaigns
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Captions and scheduling
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Staff and practice spotlights
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Seasonal content
EMAIL MARKETING
Your patient list is one of your practice’s most valuable marketing resources, but only when you communicate with it consistently and thoughtfully.
EMAIL SUPPORT MAY INCLUDE:
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Annual eye exam reminders
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Year-end vision benefit reminders
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Frame events and optical promotions
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Myopia management education
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Dry eye services
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Specialty contact lenses
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Back-to-school campaigns
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Sunglasses and seasonal promotions
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Practice news and patient newsletters
GRAPHIC DESIGN
Your marketing materials should feel consistent whether patients see them online, in your optical, at the front desk, or in their mailbox.
DESIGN SERVICES MAY INCLUDE:
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Patient handouts
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Office signage
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Window clings
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Dispensing mats
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Table tents
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Direct-mail pieces
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Email graphics
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Social media graphics
ONGOING SUPPORT
Sometimes you do not need another agency or another employee.
You need one reliable person who can learn your practice, understand your priorities, and keep your marketing moving.
Ongoing marketing support gives your practice access to strategy, content, design, website support, campaigns, and project coordination based on your monthly needs.
It is ideal for independent practices that have marketing ideas but lack the time or internal resources to execute them consistently.
WHY WORK WITH ME?
Optical-Industry Experience
You will work with someone who already understands the language, products, services, and patient-education challenges of the eye care industry.
Direct Communication
You will communicate directly with the person developing your strategy, writing your content, designing your materials, and completing the work.
Consistent Messaging
Your website, email campaigns, social media, and printed materials should feel like they all belong to the same practice.
Flexible Support
Choose a focused project, a complete campaign, or ongoing monthly marketing assistance based on what your practice actually needs.
GET IN TOUCH
If your current marketing feels messy, inconsistent, or just "not really working," I can help you fix that.
Book your FREE consultation today!